Samsung’s Galaxy A series were competitive when they were announced for Europe and Asia, despite strong Chinese competition. The U.S. variants are even better positioned - and have less competition.
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After years of staggering losses, LG is quitting phones. The U.S. is the market where this will have the biggest impact, and Samsung is the biggest beneficiary. Other possible winners include TCL, Motorola, and OnePlus.
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The mid-tier Galaxy A-series phones are Samsung’s best-selling products. Samsung is focusing this year’s updates on design, display, camera, and battery – the top features that actually drive consumer purchase decisions.
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[Updated Jan 19, 2021 from summary to full report] The Galaxy S21 features a wide range of improvements to the camera, display, and processor at competitive price points for mainstream consumers and early adopters alike.
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In response to strong enterprise demand, Microsoft is updating the Surface Pro 7 with new processors and a cellular option, while purposely keeping the form factor nearly identical to maximize compatibility and minimize change.
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A look ahead to tech trends and predictions for smartphones, AR/VR, PCs, smart home tech, and televisions.
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Samsung’s head of mobile Dr. TM Roh published a blog post clearly laying out Samsung’s smartphone strategy for 2021 around foldables, video, and S-Pen.
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Apple is starting to move its Mac line away from Intel chips to its own silicon. Here are answers to some of the questions I have gotten from clients and press about the move, the new Macs, and how it impacts competitors and the market going forward.
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The $400 TCL 10 5G UW accomplishes two things for TCL: it adds 5G with mmWave support to the high-value 10 series, and it is the first TCL phone to get U.S. carrier retail distribution under its own brand.
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Apple updated its iPhone line with new processors and 5G, which should help Apple compete in China. The iPhone 12 mini keeps the starting price point around $700 and provides the first premium small smartphone in years. The HomePod mini is not fully competitive with Amazon but it should give Apple an installed base to grow from.
Read More![[Updated] Microsoft Updates Surface Pro X with SQ2 Processor; New $550 Surface Laptop Go is Going to Go Fast](https://images.squarespace-cdn.com/content/v1/5c6477c5f4e5311f5b1ddba5/1601623943974-2N22GO0PLW3PZ157IO2Y/Screenshot+2020-10-02+033138.png)
The Surface Pro X2 is more interesting from a tech perspective, but the $550 Surface Laptop Go is the more impactful announcement. [Updated with hands-on impressions of the Surface Laptop Go]
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Google launched a new TV device, smart speaker, and a pair of new smartphones. All appear to be solid values, but just catch Google up to where the competition already is.
Read More![[Updated] Apple “Time Flies” Event: Big Services Push, Incremental Improvements to Smartwatches and Tablets](https://images.squarespace-cdn.com/content/v1/5c6477c5f4e5311f5b1ddba5/1600467581111-37V067RH312JWBC0OFX1/timeflies.png)
Analysis of Apple’s services, Apple Watch, and iPad launches.
[Updated Sept 23 and Sept 29 with hands-on experience with Apple Watch Series 6 and iPad 8th gen]
LG announced the swiveling dual screen WING smartphone, but before turning to phone itself, this report focuses on LG’s Explorer Project strategy and the challenges of new form factors. [Updated 9/29/20 with initial pricing/availability]
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With the Galaxy S20 Fan Edition, Samsung hits the $700 price point that consumers need, keeps the flagship features consumers want, and cuts costs in ways that most will not mind.
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Samsung released pricing and more details on features; we cover the context, what has changed, competition, and market success factors.
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Techsponential has previously written about Microsoft’s platforms strategy with Duo; this report provides analysis on Surface Duo’s interface, use cases, and market impact after multiple discussions with Microsoft and two full weeks of hands-on experience.
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Motorola is back with an updated razr, adding 5G and doubling down on its key feature differentiation, the exterior display. While Samsung took an early lead in the vertical folding phone market, the razr is doing exactly what Motorola needs it to do: expanding consumer awareness and driving carrier wins.
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Conventional wisdom says that premium Android tablets make no sense, but my first impressions of Samsung’s Galaxy Tab S7+ far exceeded expectations. The hardware is beautiful, and, with the right use cases, the software works well, too.
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At its first virtual Unpacked event, Samsung introduced two new Notes and updated both its folding phones (plus tablets and wearables). This report focuses on how the new phones fit into Samsung’s market segmentation.
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