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consumer technology research & advisory services
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Avi Greengart

Techsponential President Avi Greengart is one of the most sought-after consumer technology analysts, having led market research teams at GlobalData, Current Analysis, and JupiterResearch.

Avi is quoted regularly by the media, a noted speaker and moderator, and a featured columnist.

Latest Research

Featured
Hybrid Work Devices: LG MyView Smart Monitor
Hybrid Work Devices: LG MyView Smart Monitor

LG’s MyView Smart Monitor is a true hybrid work product – attempting to be a PC monitor, light computing platform, and a smart TV for entertainment. It’s a great concept; 2 out of 3 isn’t bad, right?

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Hands On/First Impressions: iMac M4 & MacBook Pro M4 Pro
Hands On/First Impressions: iMac M4 & MacBook Pro M4 Pro

I’ve been testing review units of the M4 iMac and MacBook Pro with M4 Pro ahead of launch just long enough to answer a few questions and form some first impressions.

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Snapdragon Summit 2024: Oryon (and AI) Everywhere
Snapdragon Summit 2024: Oryon (and AI) Everywhere

Qualcomm’s annual media event for its new smartphone silicon was focused on massive CPU performance gains that are also being applied to its automotive business. Plus AI. (Naturally.)

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Services

Techsponential helps technology companies, carriers, and retailers sell more effectively by understanding tech adoption patterns, managing the competitive environment, and improving product launches.

Client engagements include:

  • Annual subscription for analyst inquiry, analyst council participation or regular presentations, and a customized feed market research reports with trend analysis, competitive analysis, and recommendations.

  • Project-based consulting for product planning, development, and launch. Examples include internal pre-launch product reviews, feedback sessions, message testing, and go-to-market strategic reviews.

  • Event speaker/moderator

Techsponential focuses on three key technology platforms: smartphones and mobile computing, AI and consumer IoT in the home, and AR/VR. By combining insights into technology adoption patterns, trend analysis, and user experience, Techsponential helps companies make better strategic, product management, and go-to-market decisions.