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consumer technology research & advisory services
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Avi Greengart

Techsponential President Avi Greengart is one of the most sought-after consumer technology analysts, having led market research teams at GlobalData, Current Analysis, and JupiterResearch.

Avi is quoted regularly by the media, a noted speaker and moderator, and a featured columnist.

Latest Research

Featured
Apple M4 Mac Week: More Memory, More Powerful Silicon, Carbon Neutral Mac mini
Apple M4 Mac Week: More Memory, More Powerful Silicon, Carbon Neutral Mac mini

Apple spread out Mac and Apple Silicon announcements with launch videos and press releases on three consecutive days. Apple updated desktops and laptops with more memory, launched the first carbon neutral computer, and answered rivals’ improving silicon with M4, M4 Pro, and M4 Max.

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T-Mobile Drops Data Pricing For Connected Devices On Go5G Next, Subsidizes Cellular Modems
T-Mobile Drops Data Pricing For Connected Devices On Go5G Next, Subsidizes Cellular Modems

T-Mobile took the first steps in making it significantly less expensive to connect smartwatches, tablets, and laptops to its cellular network. It's mostly aimed at adding value to Go5G Next but it makes connected cellular devices easier to justify.

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TCL Tab 10 NXTPAPER 5G at Verizon – Right Display, Wrong Tablet
TCL Tab 10 NXTPAPER 5G at Verizon – Right Display, Wrong Tablet

TCL's NXTPAPER display offers unique eyestrain benefits -- and it's now bright enough for mainstream use. A tablet seems like an ideal use for the technology, but Verizon's exclusive comes with caveats.

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Services

Techsponential helps technology companies, carriers, and retailers sell more effectively by understanding tech adoption patterns, managing the competitive environment, and improving product launches.

Client engagements include:

  • Annual subscription for analyst inquiry, analyst council participation or regular presentations, and a customized feed market research reports with trend analysis, competitive analysis, and recommendations.

  • Project-based consulting for product planning, development, and launch. Examples include internal pre-launch product reviews, feedback sessions, message testing, and go-to-market strategic reviews.

  • Event speaker/moderator

Techsponential focuses on three key technology platforms: smartphones and mobile computing, AI and consumer IoT in the home, and AR/VR. By combining insights into technology adoption patterns, trend analysis, and user experience, Techsponential helps companies make better strategic, product management, and go-to-market decisions.